You might have an idea about the big players in your industry. However, you will have to identify the main rivals. Big players of your industry and your rivals might not be necessarily same. In fact, the number will be more outside of your niches. All these can be your big competitors in SERPs. You can take the example of a New York bakery who is trying to secure its position for some powerful keywords like best bread. The bakery is going to be a strong contender for all those who are already in the first-page result.
In addition, if the bakery is considering blogs to promote its brand, then it can be a threat to the publishing giants such as the Taste of Home and Food Network. These blogs will face a strong competition to get top 10 positions in SERPs.
1. This is the hidden truth of the SEO industry
Your top competitors can be from other industries. All are your competitors who are using the same keywords targeting the same buyers. If your business focuses on multiple niches, you will find a list of competitors belonging to the different industries.
You can find your strong contenders easily by using Google search engine. You can simply enter your top keywords and then write down the domain name of the top competitors. You can enter your keywords into their competitor analysis tool to find out their position as well. You can try all these things to know your competition. But at the same time, you need to monitor SERP. While doing so, you will have to focus more on the competitors occupying local packs and position zero. You will have to try your best to get these spots.
2. Go through your keyword accessibility
Before planning a specific link building strategy, it is important to understand your keyword and its accessibility. Know your top SEO competitors to plan your next step and then decide keywords accordingly. You can go through the analysis tool of your competitor to check the total domain strength. Once you know the strength, you can analyse some specific factors that include the followings.
- Catalog Listings
- Backlink Data
- Domain Authority
- Indexing Search Engines
- Domain Country & Age
- Social Signals
- Traffic Volumes
- Alexa Rank
You can enter all these information to find out any weakness that you can turn into positive to maximize your benefits. You should always remember that SEO determines the level of your competitor. When they have a strong SEO, you will find it hard to outsmart them. Therefore, you can start with lower overall scores ranking.
3. Find out keyword opportunities
There are many methods available to enrich your existing contents with simple and powerful keywords. You can consider using Term frequency-inverse document frequency analysis (TF-IDF analysis) to know the keywords of your competitors to optimize your page for search engines. Term frequency-inverse document frequency analysis offers a measurement of how often a keyword emerges on a particular page (term frequency). You can multiply the number with how often you expect your keywords appear on a page (inverse document). It will help you to get an exact idea.